Privacy policy 

In this document, “we”, “our”, or “us” refer to Forth Coaching.

Last updated: September 2026

Forth Coaching respects your privacy. This notice explains what personal information we collect, why we use it and the choices you have.

Forth Coaching is responsible for the personal information described in this notice. You can contact us at viv@forthcoaching.com.

Information we collect

The information we collect depends on how you interact with us:

• Enquiries: your name, contact details and anything you choose to tell us in your message.

• Coaching clients: your contact details, appointment and payment information, and any notes or other records you keep as part of the coaching relationship.

• Newsletter subscribers: your name, if provided, and email address.

• Website visitors: cookies and Google Analytics.

Please avoid sending sensitive personal information through a general website enquiry form unless it is needed for your enquiry.

How we use your information

We use your information to respond to enquiries, arrange and provide coaching, manage appointments and payments, maintain appropriate business records, and send our newsletter if you have signed up for it.

We use information about website visits to understand how the site is used and improve it, where the relevant analytics settings and cookie choices allow us to do so.

We rely on different legal grounds for these activities. We use your information to take steps you request before entering a coaching agreement and to provide coaching under that agreement. We use consent for newsletter emails where required, and you can unsubscribe at any time. We may also need to retain certain information to meet legal obligations, such as accounting requirements. 

Signing up for the newsletter is separate from making an enquiry or becoming a coaching client. We will not add you to the newsletter simply because you contact us.

Coaching information

Coaching conversations can include personal and sensitive subjects. [Explain what notes you keep, why you keep them, where they are stored, who can access them and how long you retain them.] We use this information to provide coaching and manage our work with you. We do not use the contents of coaching conversations for marketing without your permission.

Who we share information with

We do not sell your personal information.

We use trusted providers to help run our business, which may include our website host, email provider, newsletter platform, booking or video-call provider, payment provider and secure storage provider. They may process information on our behalf to provide those services.

We may also share information if we are legally required to do so, or with professional advisers where necessary and subject to appropriate confidentiality.

How long we keep information

We keep information only for as long as we need it for the purposes described above:

• Enquiries that do not become coaching clients: 2 years.

• Coaching records: 2 years.

• Payment and accounting records: 10 years.

• Newsletter details: until you unsubscribe, subject to retaining a limited record of your opt-out so we can respect it.

We then delete or securely dispose of information unless we need to keep it for a legal reason.

How we protect information

We take appropriate steps to protect personal information, including [briefly describe the measures you actually use, such as access controls, passwords and secure storage]. No method of sending or storing information is completely risk-free.

Cookies and website analytics

Our website uses cookies and we use Google Analytics to understand how visitors use the website.

We explain the purposes of non-essential cookies and ask for your consent before using them. You can have the option to choose your cookie option. 

Your rights

Depending on the circumstances, you can ask to see the personal information we hold about you, have inaccurate information corrected, ask us to delete it, restrict or object to certain uses, or ask for a copy of information you provided to us. Where we rely on your consent, you can withdraw it at any time. These rights are subject to some legal exceptions.

To make a request, email viv@forthcoaching.com. If you are unhappy with how we handle your information, please contact us so we can look into it.

Links to other websites

Our website may link to other websites. Their privacy practices are governed by their own notices, so please read those before giving them personal information.

Changes to this notice

We may update this notice when our services or the way we use information changes. The latest version will appear on this page with its updated date.